Election campaign 2016: The relationship between expenses and votes of candidates to the mayor in Capital

Resumo

Who was the most efficient in turning money into votes in the dispute by the prefectures of the capitals of Brazil in 2016? Incumbents or challengers? This article, which tests the occurrence of the Jacobson Effect in the capitals of the country, points out that the candidates for re-election were less efficient in transforming campaign expenditures into votes won: on average, every 1% increase in revenue, for the reelection had a 0.591% increase in the number of votes received, while the challengers reached 0.632%. The research reproduces the model used by Paranhos et al (2013) - descriptive and multivariate statistics - that, analyzing the dispute in the capitals in 2012, found an inverse effect.